Evryface

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Evryface is a project management tool that aims to streamline content strategy and content brief creation for marketers. It offers a holistic planning solution, including templates like the editorial calendar, to help marketers effectively manage their content creation process and achieve better results. With the use of Wrike, a powerful project management platform, Evryface assists content agencies and writers in producing and publishing content regularly, while ensuring a consistent and comprehensive content plan. The platform is fully customizable and scalable, catering to the high demands of content marketing management. It enables teams to track content assets, distribution platforms, and sales pipelines, facilitating effective collaboration and timely content delivery.

Features:

  1. Holistic Content Planning: Evryface offers a comprehensive approach to content planning, allowing marketers to manage all aspects of content creation and distribution within a single platform.
  2. Customizable Workflows: With custom workflows, users can easily create and manage various tasks and projects, tailoring the platform to meet their specific content marketing needs.
  3. Content Brief Templates: Evryface provides ready-to-use content brief templates, including SEO content briefs, that guide writers in creating content optimized for search engine rankings.
  4. Task Management: The platform streamlines task assignment and tracking, eliminating the need for back-and-forth emails and ensuring teams stay in sync with their projects across different time zones.
  5. Collaboration and Feedback: Evryface allows for seamless collaboration among team members and external collaborators, enabling efficient feedback and approvals to accelerate content creation.

Use Cases:

  1. Content Strategy Planning: Evryface serves as a powerful tool for marketers to plan and execute their content strategies. The platform’s editorial calendar template helps marketers create a consistent and comprehensive content plan to achieve their content marketing goals.
  2. SEO Content Optimization: Evryface’s SEO content brief template assists writers in understanding the purpose of their content and optimizing it to rank higher in search results. It includes details such as primary and secondary keywords, internal links, headers, metadata, and more.
  3. Streamlining Content Production: By providing a centralized platform for content planning and task management, Evryface ensures content creation teams can work efficiently, saving time and resources.
  4. Monitoring Content Progress: Evryface’s pre-built dashboards enable users to monitor the progress of their content projects, helping them make informed decisions on which content to promote, replicate, or modify in the future.
  5. Effective Budget Planning: With real data from past projects obtained through Wrike, Evryface assists marketers in planning and getting approval on their marketing budgets, ensuring accurate figures and data-driven decisions.

Evryface is an essential tool for content marketers, agencies, and writers looking to optimize their content creation process, improve collaboration, and achieve better content marketing outcomes. The platform’s user-friendly interface, customizable features, and robust project management capabilities make it a valuable asset for any content-focused team.